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One gram gold jewellery has become the most demanded imitation jewellery segment in Hyderabad. From bridal wear and temple jewellery to daily-use sets and festive collections, one gram gold jewellery offers the look of real gold without the heavy price tag.
But here’s the problem most buyers face:
“How do I know if the one gram gold jewellery I’m buying is genuine and long-lasting?”
This question is especially important when shopping in Begum Bazar, Hyderabad’s largest wholesale jewellery market. With hundreds of shops offering similar-looking designs, prices, and claims, identifying genuine quality becomes challenging for first-time buyers, resellers, and even experienced shoppers.

This complete guide will help you:
- Understand what genuine one gram gold jewellery really means
- Learn practical identification methods
- Avoid common mistakes buyers make
- Gain confidence while buying wholesale or retail
- Make informed decisions in Begum Bazar
Before identifying quality, you must understand what “genuine” means in one gram jewellery.
Unlike real gold jewellery:
- One gram jewellery is not solid gold
- It is copper or alloy-based
- Coated with gold polish, usually electroplated
✔ Proper base metal
✔ Thick, even gold polish
✔ Long-lasting shine
✔ Skin-safe coating
✔ Balanced weight
✔ Professional finishing
It does NOT mean:
❌ Real gold purity
❌ Lifetime durability
❌ Investment value
Understanding this distinction prevents unrealistic expectations and wrong buying decisions.
Begum Bazar is known as:
- Hyderabad’s largest wholesale imitation jewellery hub
- A supplier base for Telangana, Andhra Pradesh, Karnataka & Maharashtra
- Home to manufacturers, wholesalers, and distributors
- Competitive pricing
- Wide design range
- Direct factory sourcing
- Bulk purchase benefits
- Mixed quality standards
- Price-driven selling
- Thin-polish jewellery sold cheaply
- New buyers being misled
This makes knowledge your biggest protection.
Genuine one gram gold jewellery has:
- A solid feel
- Balanced weight across the design
- No hollow sound when lightly tapped

Extremely light jewellery usually means:
- Very thin base metal
- Weak polish adhesion
- Short lifespan
Tip: Compare similar designs across 2–3 shops.
This is the most critical factor.
Good quality one gram jewellery:
- Has uniform colour
- No dull patches
- No visible copper edges
- Smooth shine under light
Poor quality polish shows:
- Colour variation
- Dark joints
- Fast fading after few uses
Always inspect jewellery under white light, not yellow shop lighting.
Edges reveal the truth.
Check:
- Back side of pendants
- Inner bangles
- Necklace hooks
- Chain joints
If copper colour is visible → Low polish quality
Genuine wholesalers never hide this inspection.
In bridal and AD jewellery:
- Stones should be firmly fixed
- No glue marks
- No loose movement
- Even spacing
Low-grade jewellery often uses:
- Weak adhesive
- Plastic stones
- Uneven alignment
Shake gently — if you hear sound, reject it.

Run your finger along:
- Necklace edges
- Earrings hooks
- Bangle interiors
Quality jewellery:
- Feels smooth
- No sharp corners
- No metal smell
Poor quality causes:
- Skin irritation
- Colour staining
- Redness after wear
A knowledgeable seller will explain:
- Antique polish life
- Matt polish usage
- Micro gold plating thickness
If a shop cannot explain polish type clearly, it’s a red flag.
If a price seems too cheap, it usually is.
Example:
- Bridal set at ₹1,200 wholesale → ❌ suspicious
- Same set at ₹3,500–₹6,000 → ✔ realistic
Genuine one gram gold jewellery cannot be extremely cheap if quality is good.
In Begum Bazar:
- Many shops sell identical designs
- Quality differs drastically
Compare:
- Weight
- Finish
- Stone clarity
- Back polish
This comparison reveals genuine sellers instantly.
Professional wholesalers will clearly say:
- “This lasts 6–12 months”
- “This is occasional wear”
- “This is bridal-only use”
Dishonest sellers promise:
❌ “Lifetime guarantee”
❌ “Never fade”
One gram jewellery always fades — honesty matters.
Long-standing Begum Bazar shops survive on:
- Repeat buyers
- Reseller trust
- Event planners
- Bridal boutiques
They focus on consistent quality, not quick sales.
❌ Buying only based on price
❌ Not checking backside polish
❌ Assuming shine = quality
❌ Not understanding usage purpose
❌ Falling for “real gold look” claims
Avoiding these mistakes instantly improves buying experience.
- First-time buyers
- Wedding shoppers
- Boutique owners
- Online resellers
- Event jewellery buyers
Your reputation depends on the jewellery you choose.
- Post-festival seasons
- New stock arrival days
- Non-wedding months
- Weekday mornings
Avoid peak wedding rush for better inspection time.
Wholesale shops:
✔ Better stock variety
✔ Transparent quality levels
✔ Bulk pricing logic
Retail shops:
❌ Higher margins
❌ Limited designs
❌ Fixed pricing
That’s why Begum Bazar remains unmatched.

Experienced buyers:
- Build long-term supplier relationships
- Never rush purchases
- Inspect under natural light
- Order samples first
- Track customer feedback
This mindset separates amateurs from professionals.
Buying genuine one gram gold jewellery is not about one visit — it’s about finding the right wholesaler.
A trusted Begum Bazar wholesaler will:
- Explain quality openly
- Suggest based on usage
- Offer consistent pricing
- Stand by their products
Among the many jewellery stores in Begum Bazar, Aarthi Fashion Jewellery is widely preferred by resellers and bridal buyers for their transparent pricing, consistent polish quality, and wholesale expertise in one gram gold jewellery collections.
